Sean Everett

Took night classes while working full-time and running two businesses. I basically built, read, and studied while others slept. I completed my MBA at full speed, taking 2 classes every quarter, for 2.5 years, while others took summers or quarters off.

I helped build the largest student organization ever at the University of Iowa, started a successful beer-bong business frequented by the Iowa football team (sorry fans!), interned with one of the Big 4 accounting firms, twice, and took graduate level classes while studying for the Actuarial Science professional designation.

We're a marketing, design, and development firm. We make websites, web apps, and iPhone apps for ourselves and clients. We then help them get found using various marketing tools such as Search Engine Optimization (SEO), PR, Social Media, Evolyte's Influencer Network, Viral Videos, and Guerrilla Marketing.

For example, we built the Evolyte eCommerce Store in 14 days and with 1 day of marketing, drove 18,000 pageviews and nearly $30,000 in reserved sales.

You can view a sample of some of our work on my Portfolio.

High-frequency algorithmic trading firm where we developed trading strategies and technology to trade US equities. We developed the Alpha 2.0 Challenge, which was an open-sourced algorithmic trading contest that allowed the winners to trade their custom-developed algorithm using our capital and cloud computing infrastructure (using AWS in 2007 BEFORE Heroku made it easy).

In the worst market since the Great Depression, our returns were +43% to the market benchmark. I also raised six figures in Angel investment.

Spending 5 years in the Boardroom of the largest companies in the world taught me not only how to convey complex information and data to busy senior executives, but also how to attract, retain, and motivate employees using tangible items (e.g., incentive compensation) and intangible items (performance management). Some of the day-to-day duties included project management, professional selling and presentation, data analysis, report writing, and storytelling.

Clients included Wal-Mart, RadioShack, Energizer, National City, Goldman Sachs, and many other brand name companies.

Beginning as a Sales Associate, I worked my way up through visual merchandising and assistant managing to become the Store Manager. Compared to the previous fiscal year, I increased revenue +25% (9th in the company) and Net Income +319% while reducing payroll 14% from budget. The men's department sales rose from 96th to 12th in the company.

I turned the business around into one of the Top 3 stores in the company (out of 350), and was nominated for Store of the Year.

How can you show, or even tell, the difference between good and bad strategy? Well, like most services without tangible features, it takes years of practice, whether it's a company's strategic direction, discovering operational efficiencies, or developing a holistic marketing strategy.

So what d'ya think? Do I have any clue what I'm talking about or did I just Google "big consulting words". Well, maybe a bit of both. And it was a dynamic synergy.

Marketing is another one of those know-it-when-it-works kinda things. The best campaigns are fully integrated and work to heighten the overall message across multiple channels. For example, the Old Spice Campaign increased sales by +25%. That's insane lift from a known and weathered brand.

I've spent years reading and studying scientific research on behavioral decision making and emotional marketing tactics. Here's a taste of some of the more rudimentary tactics: top behavioral posts from 2010.

I taught myself MATLAB in a weekend, took Java in college, taught myself HTML and CSS, and took another class on VBA. I'm currently playing around with Ruby on Rails and Objective C, just for giggles.

I also made the ridiculously awesome drop-down box you see below. AMAZING!

I love internet I make unicorns cry I have Bieber fever

I taught myself Photoshop, and have real designers as friends who are always giving this self-taught guy the business. When you say, "that needs a 1 pixel drop shadow", I know what you're talkin 'bout. I'm not sure I could ever grow up to be a real designer, though, as my beard-growing abilities are as weak as 5th grader.

I was born and raised in Iowa (where I learned my work ethic, thanks mom!), but also spent five years in Dallas, so please don't judge me when you hear me say, "Y'all want some pop?" while enjoying the vocal stylings of Taylor Dayne and Michael Bolton.